Promotional bag

The designs below are for an eco bag (re-usable canvas bag) that would be for sale in the Type Factory gift shop. The top images are my original designs, but in a crit it was mentioned that they were a bit difficult to read so i toned down the opacity/vibrancy of them in the image below and i think they look more appealing and are more legible. I think this is also helped by the change in font, as the new font isn't so thin in relation to the serifs of it, which makes it more legible when using it in this context and with these colours.