Crit - Type Factory

During the crit people mentioned that if my designs were aimed at children, then using black as a colour wouldn't really be appropriate as it was too formal and serious a colour. Also that my logo needed some work as it was too simple and not really appealing to children. I will replace the black with a purple and i will experiment more with the logo and try to create more interest in the logo. It was also mentioned that they font didn't really say anything remarkable about typography, so this is something i will also need to work on.